US Trailer
Differences:
The music is very different in both trailers. The Mad max trailer had much more aggressive music which builds up a lot more tension.
A bigger plot is shown in the US trailer, allowing viewers to know what the film is about.
There is a lot more narrative in the US trailer which would indicate what the characters are like.
UK poster
US poster
Differences:
The UK poster gives a lot more information about the production and distribution of the film. More actors are also shown.
A closer image of the characters has been used for the US poster. This would draw more attention to them.
The UK poster has a lot more mise-en-scene in the background. This makes the poster more exciting as more its going on.
Star Wars:
UK Trailer
US Trailer
Differences:
1. US have more dramatic music where as the UK trailer begins with silence and a 'humorous' moment. The UK trailer focuses more on the Star Wars soundtrack than other exciting music to build suspense.
2. There is more action involved in the US trailer which makes it more exciting and captivating (could create a bigger audience). The UK trailer makes the plot of the trailer more tame suggesting that the film needs to be watched to reveal the story line unlike US trailers.
3. The US trailer includes more narrative to reveal more about the characters and the plot unlike the UK trailer that tend to keep the narrative to a minimum only including what is necessary.
UK Poster
US Poster
Differences:
On the UK poster the date is different to the US poster to apply to the difference release dates.
Ex Machina:
UK Trailer
US Trailer
Differences:
The UK trailer uses music by DJ Shadow and doesn't expose too much of the story.
The US trailer seems more intense and makes the film seem more action-like.
Both trailers hint that Ava will overcome her creator, but the UK one leaves more question surrounding it.
Both trailers hint that Ava will overcome her creator, but the UK one leaves more question surrounding it.
UK Poster
US Poster
Differences:
The Ex Machina posters are quite similar, except the shot distance and background colour.
The US poster exposes more of Ava's body, displaying clearly that she is not human, also there is a tag question on the poster which gives an inkling to the film whereas the UK poster doesn't.
Release dates:
Mad Max:
Teaser trailer: 27th July 2014
TV Spot: 29th March 2015
Main trailer: Mar 31, 2015
Ex Machina:
Teaser Trailer: 30TH OCT 2014
First TV Spot: APRIL 10TH 2015 (US)
Official Trailer: 31ST OCT 2015
Synergy:
Mad Max:
F-1 cars
Ex machina:
1) Ava's Tinder and Instagram account
2) SXSW Exposure http://www.bbc.co.uk/newsbeat/article/31920480/tinder-user-falls-for-robot-woman-at-sxsw-festival
3) DNA films, Film4 and Universal Pictures contributing to the films production and distribution
4) Ex Machina twitter page @ExMachinaMovie
2) SXSW Exposure http://www.bbc.co.uk/newsbeat/article/31920480/tinder-user-falls-for-robot-woman-at-sxsw-festival
3) DNA films, Film4 and Universal Pictures contributing to the films production and distribution
4) Ex Machina twitter page @ExMachinaMovie
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