Friday 22 April 2016

Digital Distribution: 25 questions

1. Why does Steve McQueen think digital is replacing film? Someone is making money out of it as technology is changing all of the time. Digital is faster and less time consuming. 
 
2. Which studio was first to announce that it would no longer make films using 'film'? Paramount Pictures.

3. What was the last 'film' to be shipped on 'film'? Anchorman 2: the Legend Continues.

4. What proportion of US cinemas have made the switch from 35mm to digital? Nine out of ten US movie screens have now made the switch from 35mm film to digital. 

5. What was the first 'major' film to be distributed in digital format only? The Wolf of Wall Street (December 2013).

6. What is the average cost of a digital projector? $60,000 and $150,000 each.

7. Why has the switch to digital meant that small independent cinemas have struggled? Many art-house theaters cannot afford to buy digital projectors and will therefore struggle for ticket sales as people are more likely to visit bigger, equip cinemas. Also they rely on rich benefactors.

8. Which major Hollywood director has attempted to make a stand for digital film? Christopher Nolan.

9. How much did the US box office make in 2014? $11 billion. 

10. How much did the home entertainment market (DVD, BluRay, Download etc) make in 2014? $18 billion.

11. What was the increase in home entertainment revenue due to? This was largely down to a 50 per cent increase in downloads of digital HD formats, which surpassed $1bn for the first time. Also streaming services such as Netflix and Amazon Prime have a huge impact. Netflix alone is expected to pay some $5bn for access to movies. 

12. What was the first film to be shot entirely on digital? Star Wars: Episode II – Attack of the Clones.

13. What would have been the cost of shooting that film on digital? The producers estimate that they spent $16,000 on 220 hours of digital tape. If they had used the same amount of film, it would have cost them $1.8m.

14. How much does it cost to produce and ship a film to a US cinema? $1500

15. What is the distribution benefit of digital? A film can be screen simultaneously on thousands of screens acrodd the planet

16. What happened to 'film' prints of Titanic? Prints fell apart in the projector

17. What has happened to the number of films made by Hollywood between 2006-2013? Number of films made by Hollywood fell by 40%
18.Why, according to Jan-Christoph Horak, is digital NOT immortal? The problem, in a nutshell, is that there is no such thing as a digital preservation medium,” he explains. “There is no physical carrier on which you can put digital information that will last anywhere near as long as the analogue alternative.”
19. Why is advancing technology also a problem for digital storage? The perishability of the physical equipment and every 18 months or so, a new file format comes along to displace its predecessors. 

20. How much, according to Jan-Christoph Horak, could transferring one form of digital to another cost the film industry? $10,000-$20,000 

21. How much did the camera used on The Avengers cost? £900

22. Apart from cost, what other benefits does digital offer to film makers? Digital cameras can breed indiscipline on a film set

23. How much has technicolour invested in digital post production? The company has invested more than $200m in digital post-production and visual effects facilities, including nine digital scanners that cost more than $1m each and are part of Technicolor’s “digital intermediate” process. 

24. What is a DCP? Digital Cinema Package.

25. What is the Electric Dusk drive-in? It shows films on DVD

Positive impacts of digital distribution:
From the research that I have done, I have came to the conclusion that there are positive impacts of digital disdribution. Firstly, it is cheaper to use digital tape rather than film. The producers estimate that they spent $16,000 on 220 hours of digital tape.  Also digital cameras can breed indiscipline on a film set. 

Negative impacts of digital distribution: 
There are also some negative impacts of digital distribution. To begin with, digital projectors cost a lot of money- between $60,000-$150,000 each. Independent cinemas couldn't afford this which would mean that they wouldn't get as many sales as people would go to the bigger cinemas. Titanic's prints also fell apart in the projector which is a big negative. 

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