1. How much did Disney pay to acquire the rights to Star Wars from Lucas Film?
£2.5bn
2. Which other major studios/franchises did Disney acquire in 2006 and 2009 respectively?
Pixar studios for $7.4bn in 2006 and Marvel comics for $4.2bn in 2009.
3. Why did Josh Dickey believe Disney was a good fit for Star Wars?
It would update it.
4. When did the UK introduce generous tax relief for the film indiustry?
2007
5. How much has Disney earned in tax rebates since 2007?
£170m
6. How many people were employed at Pinewood studios when working on Star Wars The Force Awakens?
130 staff members.
7. What is Matthew Vaughan's criticism of the UK's tax arrangement (include the full quotation)?
“I think it’s crazy that we subsidise British movies with tax breaks but we don’t get any of that money back. We’re subsidising Hollywood. We’re service providers. We’re not an industry.”
8. How much was Harrison Ford paid to reprise his role as Han Solo?
As high as $20 million to reprise his role of Han Solo.
9. How much money must the film make before its stars earn 'back end bonuses'? (A back end bonus is when an actor agrees to take a lower fee for staring in a film in return for a share of any profit a film makes over an agreed figure.)
$1billion
Distribution and Marketing
10. How much did The Force Awakens take globally on its opening weekend?
$529m globally.
11. Which 5 major companies have signed tie in deals with the film?
Pepsi, Burger King, M&MS/Mars, Hasbro and Kelloggs.
12. How was the White House linked with the film?
White House news conferences have been attended by stromtroopers and the President got a White House screening.
13. The article states "only finite resources for a movie like The Force Awakens are screens and seats: you cannot force four buttocks into one movie seat." What solution have cinemas dreamt up to cope with this problem?
Exponentially increasing the number of available screenings.
14. How many screens are being used for saturation play (placing a film on virtually every screen in a cinema)?
2,500 screens in the UK and Ireland, at 670 cinemas.
15. What is the % rise in box office takings thanks to Star Wars?
512% rise
16. How is the box office split between 2D, 3D and IMAX?
54% of box office in 2D, 36% in 3D and 10% in IMAX.
17. How many mentions has the film had on Weibo?
More than 700,000 mentions.
18. When does the film open in China?
9th January 2016.
19. How was the film promoted to China in October 2015?
In October, the studio flew in an army of 500 stormtroopers to line up on the Great Wall of China as giant billboards flashed with the message “The Force Awakens” in Chinese and fans waved red and blue lightsabers.
20. What other marketing strategy has been used?
The studio hired pop star Lu Han to introduce trailers, with the singer’s band EXO contributing the singleLightsaber.
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