To what extent would you agree with this statement, within the media area you have studied?
I believe that for a film to be a success it must depend upon marketing and advertising as well as the distribution to a specific target audience.Four quadrant films, for example, would be a success due to the wide target audience. It also depends upon good production practices, which is what is in the film and how it is made. A successful film, in my opinion, means that it does well at the box office and makes a profit, but it also wins awards and is, in general, an enjoyable film.
The production practices describes what is involved and needed in a film. Alex Garland is the director and writer of Ex Machina. This was Garland's directing debut, but he has written screenplays for different films including 'Never let me Go'. Having a new director direct a film could be thought as being risky, however it didn't seem to affect the success of the film a it still made $38,123,313 at the box office which is a big success for the type of film that it was. To make a successful film stars, or well actors, are needed to play the characters. This would increase the viewers as the actors may have a fan base already. In Ex Machina Domhnall Gleeson starred as Calab, Oscar Isaac starred as Nathan and Alicia Vikander starred as Ava. Ex Machina is more of an intimate film rather than action packed. There are many scenes during the film which is just conversation between Calab and Ava which allows the audience to see their relationship develop. It is an independent British film produced by Film4 and DNA Films. To film the cameras used were Sony F-55 and F-56 with anamorphic lenses. They used long, simple 10-minute takes while the camera moved. This would have allowed accuracy and precision. It was filmed only in 2D. This would appeal to their target audience (film buffs) as they wouldn't usually see the big mainstream 3D blockbusters.
Mad Max was directed by George Miller who has also directed Happy feet and the other three mad Max films, which makes Mad Max:Fury Road a sequal. Multi-camera shooting was used and it was shot in 2D. however during the post-production stage it was converted into 3D. This would target a wider audience as there would be the choice between 2D and 3D. The storyboards were drawn up before a script was written, however Warner Bros. demanded for a script. Well known actors were casted for this film which would increase it's success because as individuals they would have a following who would want to watch all films starring themselves. Charlize Theran (as seen in Snow White and the Huntsman), Nicholas Hault (as seen in X-Men) and Tom Hardy (as seen in the Dark Knight) all starred in Mad Max:Fury Road. This film was different to Ex Machina in the sense that it was full of action and explosions. For example during Mad Max there is a big car chase which involves many crashes and explosions. This would attract a wide mainstream audience (Mad Max's target audience) because action is the most popular genre of film.
Ex Machina challenged institutional practices by marketing and advertising in an un-traditional way. They used digital initiatives and social media to promote the film to their specific target audience- film buffs. They made a fake 'Ava' account on Tinder which was matched with other Tinder users. Instagram was also used. They screened the film at the South by Southwest Festival which would target the target audience, it would target film buffs and Sci-Fi enthusiasts.
Mad Max however spent $7 million on marketing and $1 million on adverts alone. They turned F-1 cars into Mad Max cars which would target the car enthusiasts. They also made a video game which again would target a different audience. As Mad Max is an action film, a very wide audience would be targeted as it is the most popular genre.
The distribution of a film is very important as this gets the viewers. Ex Machina first had 4 screens, that was then increased to 12000, then it went back down to 2000 screens in the US. This would generate good word of mouth because people that have already seen the film would be able to recommend it to other people. The film was released on January 12th in the UK. It piggy backed the Avengers which was released about 2 weeks before. This would add to the success of the film as cinema goers normally see two films in a short time.
Mad Max had a wide release and was released in summer which is the blockbuster season. It was released on 14th may. It was the most pirated film which film companies want to stop. They try to do this by making bigger films so people want to see it. To make Mad Max big they tried to do all the stunts themselves. For example in the film there were people on moving poles in the air (pole cats) which were attached to a car. Them did this stunt themselves which demonstrates what films do to make them bigger. Films make films in 2D and 3D as more viewers would be targeted as they would have the choice. Also by releasing the film on DVD and video on demand, more viewers would be targeted.
It could be argued that different things show if a film is successful. For example is could depend on how much a film makes at the box office and if it makes a profit. But on the other hand it could depend on if a film wins awards.
Ex Machina made $38,123,313 at the box office which shows that it was very successful considering that it was an independent British film and didn't target a wide range of people, meaning that it wasn't a four quadrant film. It was nominated for the Best Cinematography and Alicia Vikander was nominated for Best Actress. It won a Silver Scream and Jury prize award, demonstrating its success and popularity.
Mad Max made $153.6 million at the box office which empathizes how big a success and how many people watched it. It was nominated for several awards including a USA EMA and two teen choice awards. It won an International film fest award which could also be argued as showing its success because people obviously enjoyed it enough to vote for it.
To conclude, I agree with the statement as all aspects of the film making process are very important in making a successful film. Success relies on profit as well as awards in my opinion. From my knowledge, I think that the future for cinema is going to be quite repetitive The technology is developing, therefore CGI is improving making it easier to make action films. This is why I believe there is going to be many action and Sci-Fi films to come. This is a disadvantage for some countries because in reality, America is the only country with the money to make big, blockbuster, action films.
Ex Machina challenged institutional practices by marketing and advertising in an un-traditional way. They used digital initiatives and social media to promote the film to their specific target audience- film buffs. They made a fake 'Ava' account on Tinder which was matched with other Tinder users. Instagram was also used. They screened the film at the South by Southwest Festival which would target the target audience, it would target film buffs and Sci-Fi enthusiasts.
Mad Max however spent $7 million on marketing and $1 million on adverts alone. They turned F-1 cars into Mad Max cars which would target the car enthusiasts. They also made a video game which again would target a different audience. As Mad Max is an action film, a very wide audience would be targeted as it is the most popular genre.
The distribution of a film is very important as this gets the viewers. Ex Machina first had 4 screens, that was then increased to 12000, then it went back down to 2000 screens in the US. This would generate good word of mouth because people that have already seen the film would be able to recommend it to other people. The film was released on January 12th in the UK. It piggy backed the Avengers which was released about 2 weeks before. This would add to the success of the film as cinema goers normally see two films in a short time.
Mad Max had a wide release and was released in summer which is the blockbuster season. It was released on 14th may. It was the most pirated film which film companies want to stop. They try to do this by making bigger films so people want to see it. To make Mad Max big they tried to do all the stunts themselves. For example in the film there were people on moving poles in the air (pole cats) which were attached to a car. Them did this stunt themselves which demonstrates what films do to make them bigger. Films make films in 2D and 3D as more viewers would be targeted as they would have the choice. Also by releasing the film on DVD and video on demand, more viewers would be targeted.
It could be argued that different things show if a film is successful. For example is could depend on how much a film makes at the box office and if it makes a profit. But on the other hand it could depend on if a film wins awards.
Ex Machina made $38,123,313 at the box office which shows that it was very successful considering that it was an independent British film and didn't target a wide range of people, meaning that it wasn't a four quadrant film. It was nominated for the Best Cinematography and Alicia Vikander was nominated for Best Actress. It won a Silver Scream and Jury prize award, demonstrating its success and popularity.
Mad Max made $153.6 million at the box office which empathizes how big a success and how many people watched it. It was nominated for several awards including a USA EMA and two teen choice awards. It won an International film fest award which could also be argued as showing its success because people obviously enjoyed it enough to vote for it.
To conclude, I agree with the statement as all aspects of the film making process are very important in making a successful film. Success relies on profit as well as awards in my opinion. From my knowledge, I think that the future for cinema is going to be quite repetitive The technology is developing, therefore CGI is improving making it easier to make action films. This is why I believe there is going to be many action and Sci-Fi films to come. This is a disadvantage for some countries because in reality, America is the only country with the money to make big, blockbuster, action films.
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